Areas of Expertise

The C1 team brings broad client, therapeutic area, and product life cycle experience to every project. Our primary engagement areas with clients include:

Market Opportunity Assessment

Sizing and valuing potential new compounds or indications.

Forecasting

Develop custom forecast models for the US, EU5 and Japanese markets that use available data and newly commissioned market research studies.

Qualitative Market Research

Exploratory research to identify unmet needs, preliminary product profile review, and positioning platform options (study approaches range from intensive ½ day workshops to focus groups to in-depth one-on-one interviews with healthcare professionals and patients).

Quantitative Market Research

Online surveys to quantify treatment decision making processes, preference share of a new product, and positioning optimization (study approaches include conjoint, discrete choice, hybrid choice models, and online patient record data collection).

Secondary Data Analysis

Using patient-level data to model patient flows, treatment algorithms/lines of therapy, and patient value/adherence (standard industry sales audits, physician prescribing data, and published articles also used to quantify and calibrate analyses).